We are delighted to confirm the acquisition of GrassInc by Victoria PLC.

Victoria PLC is an international, high quality flooring specialist with around 1800 employees working from twelve sites in Europe and five sites in Australia.

Being part of such a successful group is an excellent strategic match, that will help GrassInc. to boost international sales even more. Still our their identity as well as their behaviour in the market place will remain unchanged.

Geoff Wilding, Chairman of Victoria PLC, commented: “I am genuinely delighted to welcome GrassInc as part of Victoria Group. We have grown significantly over the last three years by acquiring the very best businesses we can find. GrassInc. is a very high quality operation and, with founder Dave Droomers remaining with the business, we are confident it will continue to grow by offering its customers innovative products and top-notch service.”

“We find it very important that we will remain our own identity and way of doing business”, says Dave Droomers, founder of GrassInc. “But we must not close our eyes for the consolidation process that is taking place in the artificial grass market.
With Victoria PLC as our partner, we are sure we can continue in an independent and successful way. And at the same time, we can be part of a very strong and successful group with a strong international focus. This is a truly unique opportunity”.

For more information, please contact:

Victoria PLC
Geoff Wilding, Chairman
Michael Scott, Group Finance Director

Dave Droomers, CEO